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Fact #1. Sleepless nights are the worst. If it's the middle of summer, that means it's going to be sweltering hot even at night. You want to get a good night's sleep, but lack an air conditioner in your bedroom. It's awful waking up with a pillow drenched in sweat. Get yourself a cooling pillow so you can wake up feeling refreshed and show up for your meetings rested and full of energy.
Fact #2. You share some traits with your dog. It's okay to admit it. When you have a deep slumber, you sometimes awaken to find that you've drooled a bit. That's not a problem if you can flip over the pillow and go back to dreaming. Look for a model that provides airflow on both sides for maximum flexibility.
Fact #3. Your skin will thank you. If you have allergies, you have to be picky about what you buy. You don't want to be up sneezing all night long, and if you break out in hives, your face won't look pretty. There are hypo-allergenic options that will allow you to bask in the coolness of a good night's sleep without getting sick from the feathers used in an average down pillow.
Fact #4. There's a trade-off. The two main types of sleepers are soft people and firm people. You know which one you are, so when selecting a pillow, keep that in mind. A firm option will hold its shape better, while a soft choice will be stuffed with loose material so your head can sink in and get comfortable.
Fact #5. Don't forget to fluff. An important bit of maintenance is to always fluff these pillows. That way they won't become uneven and will still provide the same great comfort as when you got them.