How often do you make unnecessary purchases in a supermarket? We bet the answer is “every day.” However, you’re usually forced to buy useless things with a whole set of tricks. Here are the most common traps marketing experts use to boost sales and get as much of your money as possible.
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TIMESTAMPS:
Inconvenient checkouts 0:38
Rest without a rest 1:23
No windows, no clocks 2:04
Cozy shops 2:45
Clever fitting room mirrors 3:28
Rearranging goods 4:03
Thought-out lighting 4:34
Artificial demand 5:01
Manipulation based on lack of confidence 5:38
Playing contrasts 6:08
SUMMARY:
- Remember that if you’ve changed your mind, you can give all the things you don’t need to a cashier. There is nothing to be ashamed about.
- Food courts are meant for you to relax and have a snack before continuing your shopping. However, you won’t be able to spend much time eating: uncomfortable seats, little space between the tables, and noise all do their job.
- It’s common knowledge that casinos have no windows or clocks, so people lose their sense of reality and spend a lot of time and money there. Shopping malls borrowed this trick to do just the same.
- Sad as it is, fitting room mirrors are made specifically to make us look slimmer and taller. Some lingerie stores, for example, add pink pigment to their mirrors to make the skin look tanned.
- When the store shuffles the goods, you feel like you’re lost in a desert. You have to search for what you need, filling your cart on the way.
- The issue of ‘imperfect’ colors is solved with lighting: the right light can make any goods look much better.
- Most of the time it’s the store employees who remove the juice from the shelves to create the appearance of high demand. Tricky one, but it always works.
- If a person is not too confident or just doesn’t look great, their reflection will remind them of that. This trick makes us buy something new to feel better!
- Spend some more time thinking about the products’ features – don’t be fooled by price tags.
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