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One. In literal terms, it's a number. To HTC, however, it's a branding strategy -- the foundation upon which the entire company is now based. Just take one look at the One lineup and you'll easily understand this is the manufacturer's pride and joy. There's a very good reason for that: in a crowded smartphone market, HTC is the underdog to titans like Samsung and Apple. The company needs to stand out if it even wants the chance to prove itself to consumers.
Read our full review of the HTC One here:
Engadget provides the web's best consumer electronics & gadgets coverage. Launched in 2004 by former Gizmodo editor and co-founder Peter Rojas, Engadget now covers the latest mobile devices, computers, TVs, laptops, personal electronics, hardware, tablets, and cameras. Engadget's video property is a part of the AOL On Network.
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