When it comes to marketing, Nike has been dominant in the football boots industry for years now! The combination of some of the best athletes in the World, cool tech and ultimately great boots has been a recipe for success, but lately, not everything has gone according to plan. Cristiano Ronaldo, Neymar and Mbappé all are arguably deserving of signature Mercurial boots, but only so many of them can get them! Coutinho, the face of the Phantom Vision line, refuses to wear them! Isco leaving Nike for Adidas and Sergio Ramos, who is likely in Nike's plans to headline the next generation of Nike Tiempo, is now wearing Phantom Visions! In today's video I break down some pretty chaotic boot spotting and discuss what Nike's next moves should be in this situation.
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